These items represent the launch of the Bronx Toys brand and product line. We wanted to create a fun mix of toys that was inspired by the city. We also wanted to cover a broad age group with the initial product line. From soft all ages safe plush to a classic stickball set Bronx toys is “Big City Fun you take home!”
I was initially tasked to concept the look and feel of the brand. After we established that I quickly moved on to the product line. This was a new brand so almost everything had to be done from scratch. We had hundreds of ideas but had to settle on 10 or 15 of them to start. We wanted the brand to represent New York in a fun way and I think we captured that.