BRG Communications Brand Refresh

We partnered with BRG Communications, a respected PR and communications agency, to lead a strategic brand refresh that would modernize their identity while honoring the brand equity they had built over the years.

The Challenge:
BRG’s existing logo was visually dated and overly contained, which limited its flexibility across digital and print applications. While the brand’s core values and color palette were still relevant, the visual identity needed a refresh that would better reflect the agency’s growth, professionalism, and forward-thinking approach.

Our Approach:
Logo Redesign: We created a clean, modern logo that feels open and adaptable. By moving away from the previous boxed-in design, we introduced a more versatile mark that works seamlessly across platforms—from business cards to web headers and social media.

Typography & Layout System: We introduced a refined typographic system and layout strategy to create consistency and elevate the overall visual presence.

Maintaining Brand Equity: We retained BRG’s core color palette to ensure familiarity and brand recognition, while modernizing how those colors are used for better contrast, clarity, and energy.

The Result:
The refreshed identity strikes the right balance between evolution and continuity. BRG now has a brand system that reflects their reputation and expertise—while offering the flexibility and professionalism needed to support future growth and visibility.

Printed collateral like business cards, letterhead, and a style guide were designed to support the new brand. A custom PowerPoint template was also created to get the sales team off to a strong start.

We create memorable and consistent brands that will stand out from your competitors. Ready to get started? Contact Us today!