LIT NYC Brand
A retail cosmetics brand with LED Technology built in to the applicator.
Project Details
We had the pleasure of creating a bold, modern brand identity for the LIT NYC Brand, a makeup brand that brings innovation and style together in a truly unique way. Their signature product line features LED-lit applicators—perfect for on-the-go touch-ups and flawless application even in low-light settings. Think nightclub, backstage, or late-night glam sessions—LIT NYC has you covered.
Our branding approach centered around clean, futuristic typography, a vibrant yet edgy color palette, and elements that convey both tech-forward design and urban sophistication. The goal was to make the brand feel as lit as its applicators—literally and figuratively.
We also developed packaging concepts and photography that showcased the LED feature as a hero, while still keeping the overall design sleek and fashion-forward. The end result is a brand that’s not just functional, but fun, eye-catching, and unmistakably NYC.
MS Design is a full-service design & branding studio. We create memorable and consistent brands that will stand out from your competitors. Ready to get started? Contact Us today!
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