Tailgator Bicycle Break Light Design
The Tailgator is the industry's first serious brake light for cyclists, parents and safety advocates.
Project Details
We partnered with TailGator, an innovative cycling accessories brand, to bring their flagship product—the TailGator Bicycle Brake Light—from concept to market. This product is the industry’s first serious brake light for cyclists, parents and safety advocates. Our team led the product design, ensuring it not only functioned seamlessly but also featured a sleek, modern aesthetic that resonated with urban and recreational cyclists alike.
In addition to the product itself, we crafted a cohesive suite of marketing visuals—including lifestyle photography, product renderings, social media content, and promotional graphics—that helped position TailGator as both practical and premium.
To support a smooth product rollout, we also managed the launch of their ecommerce website, optimizing it for conversions, mobile responsiveness, and seamless shopping experiences. From early planning through go-live, we ensured that every touchpoint reflected the TailGator brand and helped drive early momentum.
Scope of Work:
Product design and development
Branding and visual identity
Marketing assets (photo, video, social)
Ecommerce website launch
Digital strategy and launch support
Result:
A strong market entry with a memorable product and an online presence to match.
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