Bronx Toys Brand & Products Creation

Bronx Toys was developed as a new toy brand inspired by the energy, personality, and culture of New York City. The goal was to create a fun, approachable product line that could appeal to a wide age range, from soft plush toys suitable for all ages to classic outdoor play items like a stickball set.

We were initially brought in to help define the overall look and feel of the brand. Once the brand direction was established, the project expanded into product concept development, visual exploration, and product line planning. Because Bronx Toys was a new brand, nearly everything had to be created from the ground up, including the brand personality, product ideas, and overall presentation.

The early development process included hundreds of product concepts, which were narrowed down to an initial launch collection of approximately 10 to 15 items. Each product was designed to support the larger brand idea: playful, city-inspired toys with a strong New York identity.

The result was a launch collection that helped introduce Bronx Toys as a fun, memorable brand built around the tagline: “Big City Fun You Take Home!”

MS Design is a full-service design & branding studio. We create memorable and consistent brands that will stand out from your competitors. Ready to get started? Contact Us today!