Centerline Brackets Brand Design

We worked with Centerline Brackets, a manufacturer of premium hidden granite countertop brackets and hardware, to create a bold, modern brand identity that reflects the strength, precision, and reliability of their products.

The Challenge:
Centerline Brackets needed a cohesive visual identity that could support their growth and better reflect the quality of their engineering. Their existing branding lacked consistency and failed to communicate their position as a premium, trusted brand in the hardware and construction space.

Our Solution:
• New Brand-Marks: We developed a clean, industrial-inspired logo system designed to convey durability and precision. The updated marks are flexible and scalable—ideal for use on product packaging, digital platforms, and within technical documentation.
• Brand Style Guide: A comprehensive brand style guide was created to ensure consistent application of the visual identity across all platforms. It includes logo usage, typography, color palette, and layout guidelines, providing a strong foundation for future marketing and product development efforts.

Supporting Materials:
To bring the brand into the real world, we designed a suite of high-impact printed collateral, including:
• A custom product catalog that balances clean design with technical clarity
• A full stationery system including business cards, letterhead, and envelopes
• Installation sheets and technical documentation, formatted to align with the new brand and enhance the customer experience

The Result:
The new identity system gives Centerline Brackets a professional, unified look that speaks to their craftsmanship and engineering expertise. With refined branding and practical tools in hand, the company is now better equipped to stand out in the market and build stronger connections with both contractors and distributors.

We create memorable and consistent brands that will stand out from your competitors. Ready to get started? Contact Us today!