Project Description

This Custom Dude Robe Brand Design was used to promote the brand for their appearance on ABC’s hit show Shark Tank. Dude Robe also went on to launch a successful Kickstarter campaign that was nearly 300% funded.

We worked with the Dude Robe team to design logos and icons that were scalable for their various applications. Clothing tags and embroidery were considered as they would be some of the primary applications. Ultimately, we ended up with a series of designs that worked across print, digital, and embroidery. It is always important to consider how you will be using your logo/brand marks. Sometimes, application can drive design so it is always important to understand how those items will be used to promote products and other collateral.

Professional athletes happen to be some of Dude Robes biggest fans — not an easy group to please. They’ve outfitted entire NBA teams (NY Knicks, Brooklyn Nets & Utah Jazz) and superstar athletes such as Dallas Cowboys quarterback Dak Prescott, Minnesota Vikings running back Dalvin Cook, Boston Celtic guard Marcus Smart and the UFC’s Chris Weidman. Check out their amazing line of products Here.

MS Design is a full-service design & branding studio. We create memorable and consistent brands that will stand out from your competitors. Ready to get started? Contact Us today!

MS Design Graphics on KICKSTARTER Shark Tank