Surfer Dudes Toy Design

We partnered with Surfer Dudes toy line, the world’s first self-righting, self-surfing toy, to expand their product line with a new generation of characters—and bring even more imagination and collectability to the brand.

The Challenge:
Surfer Dudes wanted to evolve beyond a single toy and create a system of interchangeable characters and pets that would allow for expanded play, creative storytelling, and future product extensions. The designs needed to be bold, beachy, and fun—while also fitting within the constraints of manufacturing and assembly.

Our Solution:
3D Character Development: We worked with the Surfer Dudes team and designed a series of vibrant, stylized surfer characters and their pets—each with unique personalities, themes, and color palettes. From a laid-back shark to tropical-inspired sidekicks, every figure was carefully crafted for maximum play appeal.

Modular Design System: We built the characters and pets around a modular system that allows for easy swapping of figures. This design approach not only enhances the collectability of the toys but also streamlines production and encourages mix-and-match creativity for kids.

Production-Ready Renders: All 3D assets were developed with manufacturing in mind, ensuring proper fit, durability, and part separation for molding and assembly. High-quality renders were also produced for use in packaging, marketing, and sales presentations.

The Result:
The new Surfer Dudes character system adds a fresh layer of fun, creativity, and replay value to an already iconic beach toy. With a cast of colorful surfers and their quirky pets, the brand is now positioned for expanded product lines, licensed characters, and increased retail engagement.

MS Design is a full-service design & branding studio. We create memorable and consistent brands that will stand out from your competitors. Ready to get started? Contact Us today!