Wingate Packaging

We partnered with Wingate Packaging, a leading manufacturer of custom packaging solutions, to develop a bold and cohesive new brand identity that reflects their commitment to quality, innovation, and customer service.

The Challenge:
Wingate’s previous branding lacked consistency and failed to communicate the strength and precision of their services. They needed a comprehensive brand system that could scale across print and digital platforms, while also distinguishing them in a competitive market.

Our Solution:
• New Brand-Marks: We created a refined and modern set of brand marks that convey strength, precision, and trust. The updated logo system is versatile, scalable, and aligned with the company’s positioning.
• Brand Style Guide: A comprehensive 10-page brand style guide was developed to ensure consistency across all applications. It outlines usage rules for logos, typography, color, imagery, and layout—empowering the Wingate team and partners to maintain brand integrity.

Supporting Materials:
To bring the brand to life in practical, high-touch ways, we designed a full suite of printed collateral, including:
• Custom die-cut presentation folders that reinforce the brand’s attention to detail
• Stationery systems including business cards and letterhead
• Sales collateral and product sell sheets designed to communicate capabilities clearly and confidently

The Result:
Wingate Packaging now has a cohesive and professional brand identity that not only represents who they are today but is also built to scale with their future growth. The updated materials enhance customer interactions, boost internal pride, and position Wingate as a leader in their space.

MS Design is a full-service design & branding studio. We create memorable and consistent brands that will stand out from your competitors. Ready to get started? Contact Us today!